Why take American Express?
Surveys show that 55% of Cardmembers actively look for the American Express decal to find out if the Cards are accepted.
16% of all American Express cardmembers have no other charge or credit cards. Even if they have a bankcard, many card members want to-or even have to-use the Card because they are enrolled in the Membership Rewards program or are Corporate card members or both.
The American Express average charge is 27% higher than a bankcard charge.
American Express card members on average spend 4 times more on the American Express Card than bankcard holders spend on bankcards.
American Express is the card of choice for more than 70% of Fortune 500 companies. Many Corporate card members are required to use the Card for all chargeable business expenses, including travel and entertainment.
American Express Incentive programs reward cardmembers with a point for each dollar spent. These points never expire and can be traded for a variety of services such as hotel stays, car rentals, flying miles etc.
58% of Membership Rewards enrollees are exclusive to the Membership Rewards program – they do not own any other competitive rewards bank card.
The average online American Express purchaser spends 50% more per purchase than the average online purchaser.
82% of card members who shop at supermarkets say that American Express is their card of choice for personal supermarket purchases.